Bra Fit Event

Join us November 13,14,15 for our Bra Fit Event

When you bring in a non-perishable food item to your fitting you will receive $10 off any bra! All food collected during the event will be donated to Branford’s Food Pantry to help all those in need of a Thanksgiving meal. 

The perfect fitting bra can make a big difference in the way you feel and look in your clothes. Does your back or neck hurt? Wearing the wrong size bra could be the reason. 8 out 10 women wear the wrong size bra and that  is due to many never being properly fitted. If you haven’t been fitted for the right size, then you may not know how a bra should feel. A bra should not be uncomfortable, should not shift when you move, and  your breast should not be spilling out of the bra. 

Here at Beneath The Gown, our bra fittings are complimentary and our specialist will teach you all you need to know about what bras are best with certain styles of clothes, how to care for your bras, will make any adjustment to your bra for that perfect fit, and will answer any question you may have. With the holidays around the corner, make sure you look and feel your best, starting with the proper foundations.

Come and visit us, your full service Connecticut Lingerie shop!


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Affinitas October Promotion

We are very excited about the new styles and colors from the Affinitas and Parfait Fall/Winter 2014 Collection. As a way of thanking all of our great customers, we’re offering a free gift, with a value of $30, on all Affinitas purchases of $75 or more. The great part of this promotion is all styles are included. Affinitas offers sizes 30A to 38DD in their Affinitas brand and sizes 30D-40G in Parfait! Come in for a personalized complimentary bra fitting with one of our fitting specialists. We are committed to providing all our clients a one on one service. Our specialists work with each clients personal style and need to find the perfect fitting foundation. We are located in the center of Connecticut’s shoreline and can be easily accessed. 


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Conturelle Fall/Winter 2014

Conturelle has been an expert for lingerie since 1885. We love their basic collections and love the fashion style and colors they bring every season. When you buy any of the beautiful Conturelle pieces, you know that you are making a great investment. A few facts on the Conturelle brand are:

  • Nickel-free metal adjusters on all bras and bodysuits
  • An incredibly soft hook and eye band made with microfabric which prevents any itching or marks on the skin
  • Strap and back width are adapted to provide the perfect support
  • Most styles offer boning on the side to prevent the bra band from folding and offer additional lateral support
  • Each bra is hand made and inspected for quality
  • The finest fabrics are always used and the embroidery and lace are custom made to their specifications
  • As part of their design process, they have real women of all sizes, test, wear, and wash their prototypes and then feedback is given to the designers.

If you have a Conturelle bra in your lingerie collection already, you know just how great the fit is and how comfortable and luxurious they are. Looking to add a little color to your collection? Make sure you visit your favorite Connecticut lingerie shop to get your fashion color!

804894_813894-BLUENIGHT805896_801896-BLUEBELLConturelle Soft Touch 80536 88036 BlackConturelle Soft Touch 80536_88036-PACIFIC805804_813804-TEAKBROWN531_1331-VIOLA

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New from panache

Here is a preview of the styles that will be in Panche’s Fall/Winter line for 2014. There’s no reason for our lingerie not to be fun and colorful just because summer is coming to an end. A great fitting foundation will make your clothes look better, why not start the day off feeling comfortable and confident that your silhouette is looking great. Panache is a great for the woman who has a full bust and is looking for something beautiful, lacey and supportive.

Panache ClaraPanache claraPanache FernPanache JasminePanche TangoPanache Jasmine2Sculptresse paradisePanache envy backPanache envy

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Wearing the perfect foundation with your bridal gown

Our motto is, “A Beautiful Gown Starts with the Perfect Foundation.” Your bridal undergarments determine a great fit so that you look incredible in your wedding gown on your big day. Just like a house needs a strong solid foundation, so does your gown. Here at Beneath The Gown we ensure that you have the proper fit for your gown, body type and/or personal style. We customize and tailor not only your bridal undergarments to your exact need, we also create a customized experience. We believe that building relationships with our clients is key to our success and their comfort level.  We are dedicated in offering impeccable service and making an appointment allows us to give you the proper time and attention while creating an unforgettable experience. We will provide service through your gown fitting process and can customize your pieces at any time.  You can be sure that when you visit you will be whisked away into a spa like environment where you can relax  and enjoy a cup of tea in a private intimate fitting room. Before you head to your first gown fitting you want to make sure that your bridal undergarments are all set. We recommend scheduling your undergarment fitting at least one month prior to your first gown fitting, to ensure that your undergarments are ready in case they need to be customized or adjusted. 

From your engagement, boudoir session, rehearsal dinner, getting ready, wedding day, honeymoon and beyond here at Beneath The Gown we love to tell brides that from your engagement and beyond you always need that solid foundation. Bridal undergarments don’t have to be just for your wedding day, you can bring in your engagement session outfits, rehearsal dinner dress, day after brunch outfit, special night out dresses for your honeymoon and we can ensure that everything fits you perfectly and comfortably with the right undergarments. As well as providing the perfect foundation for brides we also work with mother of the occasion and bridesmaids. 

Here is a sample of our pieces, there is so much more and also available in different colors. 

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vb lace2nubrarosalynseductionangelina robebride hanky panky

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