Holiday Gifts!

Are you still working on that holiday list? We would love to help you find that perfect gift! Come and see us at 1120 Main Street in Branford. Tight on time? Give us call or email us and we will gladly ship your order. We have an assortment  of stocking stuffers and fabulous lingerie that your honey will absolutely love. Our men’s silk pj sets make a great gift! Men deserve a little something nice and soft too. Not sure on what size to buy or color? Get them a gift certificate. Don’t miss out on our special going on now! Save $10 on $50 or $25 on $100 and when you buy a $100 gift certificate we’re thanking you by giving you a free $20 gift certificate for yourself! Make this years holiday gift one to remember.

We also offer wish lists in which your love can come for a fitting and pick  her favorite pieces and we’ll have them ready for when you come in to make your shopping easier! Gift wrapping and shipping also available!

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Bra Fit Event

Join us November 13,14,15 for our Bra Fit Event

When you bring in a non-perishable food item to your fitting you will receive $10 off any bra! All food collected during the event will be donated to Branford’s Food Pantry to help all those in need of a Thanksgiving meal. 

The perfect fitting bra can make a big difference in the way you feel and look in your clothes. Does your back or neck hurt? Wearing the wrong size bra could be the reason. 8 out 10 women wear the wrong size bra and that  is due to many never being properly fitted. If you haven’t been fitted for the right size, then you may not know how a bra should feel. A bra should not be uncomfortable, should not shift when you move, and  your breast should not be spilling out of the bra. 

Here at Beneath The Gown, our bra fittings are complimentary and our specialist will teach you all you need to know about what bras are best with certain styles of clothes, how to care for your bras, will make any adjustment to your bra for that perfect fit, and will answer any question you may have. With the holidays around the corner, make sure you look and feel your best, starting with the proper foundations.

Come and visit us, your full service Connecticut Lingerie shop!


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Affinitas October Promotion

We are very excited about the new styles and colors from the Affinitas and Parfait Fall/Winter 2014 Collection. As a way of thanking all of our great customers, we’re offering a free gift, with a value of $30, on all Affinitas purchases of $75 or more. The great part of this promotion is all styles are included. Affinitas offers sizes 30A to 38DD in their Affinitas brand and sizes 30D-40G in Parfait! Come in for a personalized complimentary bra fitting with one of our fitting specialists. We are committed to providing all our clients a one on one service. Our specialists work with each clients personal style and need to find the perfect fitting foundation. We are located in the center of Connecticut’s shoreline and can be easily accessed. 


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Conturelle Fall/Winter 2014

Conturelle has been an expert for lingerie since 1885. We love their basic collections and love the fashion style and colors they bring every season. When you buy any of the beautiful Conturelle pieces, you know that you are making a great investment. A few facts on the Conturelle brand are:

  • Nickel-free metal adjusters on all bras and bodysuits
  • An incredibly soft hook and eye band made with microfabric which prevents any itching or marks on the skin
  • Strap and back width are adapted to provide the perfect support
  • Most styles offer boning on the side to prevent the bra band from folding and offer additional lateral support
  • Each bra is hand made and inspected for quality
  • The finest fabrics are always used and the embroidery and lace are custom made to their specifications
  • As part of their design process, they have real women of all sizes, test, wear, and wash their prototypes and then feedback is given to the designers.

If you have a Conturelle bra in your lingerie collection already, you know just how great the fit is and how comfortable and luxurious they are. Looking to add a little color to your collection? Make sure you visit your favorite Connecticut lingerie shop to get your fashion color!

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